Bachelors degree in Marketing, Business, or a related field.

2-3 years of hands-on experience in digital marketing.

Proficiency in SEO, Google Ads, analytics tools, and performance marketing.

Strong analytical skills and ability to translate data into actionable insights.

Creativity and the ability to think outside the box to develop innovative marketing strategies.

Familiarity with AI tools and their application in digital marketing.

Attributes -

Proactive and results-oriented mindset.

Excellent communication and collaboration skills.

Detail-oriented with the ability to manage multiple tasks simultaneously.

Adaptability to evolving industry trends and technologies

SEO Strategy -
● Develop and execute comprehensive SEO strategies to improve organic search rankings.
● Conduct keyword research, on-page optimization, and backlink strategies to enhance website visibility.
● Stay updated on SEO trends and algorithm changes to implement best practices

Google Ads Management -
● Plan, execute, and optimize Google Ads campaigns to drive relevant traffic and conversions.
● Monitor and analyze campaign performance, adjusting strategies as needed to achieve goals.
● Utilize AI tools for keyword research, bid management, and ad optimization.

Analytics and Reporting -
● Implement and manage analytics tools to track and report on key performance indicators (KPIs).
● Analyze data to identify trends, opportunities, and areas for improvement.
● Prepare regular reports for stakeholders, providing insights and recommendations.

Performance Marketing -
● Develop and implement performance marketing campaigns across various channels.
● Utilize data-driven insights to optimize campaigns and maximize ROI.
● Collaborate with cross-functional teams to align marketing efforts with overall business goals.

Content Optimization -
● Optimize website content for both search engines and user experience.
● Collaborate with content creators to ensure content aligns with SEO strategies.
● Implement A/B testing for content performance optimization.

AI Tools Integration -
● Leverage AI tools for data analysis, customer segmentation, and personalized marketing.
● Stay informed about the latest advancements in AI technology and integrate relevant tools into marketing strategies.

Google Ads campaign, bid management, ad optimization, on-page optimization, Digital Marketing, data analysis, customer segmentation, personalized marketing

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