Digital Marketing Lead
● Mailing Tools : Mail Chimp, SendInBlue, SendGrid, Outlook Mail Merge.
● Webinar Tools : WebinarJam, EverWebinar, Zoom.
● Landing Pages : ClickFunnels, WIX
● ChatBot : ManyChats, MobileMonkey
● Whatsapp Integration : Whatsapp API
● Automation : Make/Integromat, Zapier,etc.
● Knowledge of any other advanced tool would be an added advantage.
● Responsible for leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaign
● Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, and Send Marketing Messages (SMS) campaigns.
● Develop creative digital marketing growth strategies.
● Good understanding of both B2B and B2C space.
● Identify target audiences and devise effective campaigns. current marketing trends and insights.
● Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).
● Solid knowledge of website and marketing analytics tools. (e.g Google Analytics, Netinsight, Omniture, WebTrends, SEMRush, etc).
● Should have experience in Web development, Brand Building and Brand Placement.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
● Develop and monitor campaign budgets.
● Good understanding of metrics including Conversion rates, Cost per Conversion (CPC), Lead to close ratio, Return on ad spend (ROAS), and Cost per acquisition (CPA).
● Planning and controlling the digital marketing budget and spending by allocating budgets to different channels.
● Increasing the traffic towards the website through organic and non-organic ways.
● Getting attendees to the Webinars conducted on a weekly basis.
● Running social media, email marketing, and content marketing campaigns.
● Responsible for handling all the social media handles.
● Creating the Content Strategies for the overall Brand Building.
Good communication skills., Designing Skills., Communication Designing Skills., Funnel Building.
As per company standard policy
Company Profile
AKR Infotech
Location : Pune
Founded : 2023
Employee : Less than 10
Industry : Consulting Services
About Company
AKR Info Tech is an incomparable staffing service founded by IT and HR professionals who have expertise in various IT domains. Being IT recruitment and staffing specialists, we dedicatedly provide exceptional IT recruitment and staffing solutions to companies, which demand brilliance.
With inclusive HR services in the areas of IT recruiting & staffing, we focus on attracting the qualified and right candidate for your business. We are having great experience in providing high-quality and committed IT staffing services as we have our in-house systems, processes, and market knowledge, which without any fail provides the most excellent recruitment & staffing solutions.
